When marketers first introduced the personal digital assistant (PDA) to the American consumers, they most likely performed the role of _____ because the cultural impact of the product became widespread.
A) gatekeepers
B) conciliators
C) agents of socialization
D) agents of change
E) arbitrators

Question

Quizplus · Accepted Answer

In this case, marketers most likely performed the role of agents of change. Marketers are constantly adjusting their efforts to cultural demands of the market, but they also are acting as agents of change whenever the product or idea being marketed is innovative.

When Marketers First Introduced the Personal Digital Assistant (PDA) to the American