Which of the following is the last step of the market research process?
A) Defining the research problem and establish research objectives
B) Effectively communicating the results to decision makers
C) Analyzing, interpreting, and summarizing the results
D) Considering the costs and benefits of the research effort
E) Gathering the relevant data from secondary or primary sources, or both

Question

Quizplus · Accepted Answer

The last step of the market research process is to effectively communicate the results of the research study to decision makers.

Which of the Following Is the Last Step of the Market