Mark finds that his new digital camera is easy to handle, as he did not have to read the instruction manual to determine how to turn the camera on, snap a digital picture, and export the picture to his computer. The signs (symbols) on the camera body make it very clear what he was to do to achieve digital photography success. Which of the following characteristics of Mark's "new product" makes it easy for him to begin his digital experience?
A) Partibility
B) Susceptibility
C) Low complexity
D) High trialability
E) Low billability

Question

Quizplus · Accepted Answer

The ease of use of Mark's new digital camera reduces the product's complexity and is therefore is an innovation characteristic that determines the rate of acceptance or resistance of the digital camera in the market. There are five characteristics of an innovation that can assist in determining the rate of acceptance or resistance of the market to a product. A product's (1) relative advantage (the perceived marginal value of the new product relative to the old), (2) compatibility (its compatibility with acceptable behavior, norms, values, and so forth), (3) complexity (the degree of complexity associated with product use), (4) trialability (the degree of economic and/or social risk associated with product use), and (5) observability (the ease with which the product benefits can be communicated) affect the degree of its acceptance or resistance.

Mark Finds That His New Digital Camera Is Easy to Handle