In the context of international business negotiations, labeling Americans as "cowboys" and associating the Japanese with the image of a samurai warrior are examples of:
A) national icons.
B) linguistic identifiers.
C) social hierarchy.
D) class distinction.
E) cultural stereotypes.

Question

Quizplus · Accepted Answer

The images of John Wayne, the cowboy, and the samurai, the fierce warrior, often are used as cultural stereotypes in discussions of international business negotiations. Such representations almost always convey a grain of truth-an American cowboy kind of competitiveness versus a samurai kind of organizational (company) loyalty.

In the Context of International Business Negotiations, Labeling Americans as "Cowboys