Hofstede's data on cultural values suggest that:
A) countries that are high on individualism and low on uncertainty avoidance tend to be more innovative.
B) diffusion of innovations will be slower in countries that are low on individualism and high on uncertainty avoidance.
C) individuals from individualistic cultures tend to respond more favorably to other-focused appeals.
D) self-focused appeals tend to attract people from collectivistic cultures.
E) collectivistic cultures tend to be more emotionally bent than individualistic cultures.

Question

Quizplus · Accepted Answer

Hofstede's data on cultural values suggest that the diffusion of innovations will be slower in Japan and France than in the United States. Such predictions are consistent with research findings that cultures scoring higher on individualism and lower on uncertainty avoidance tend to be more innovative.

Hofstede's Data on Cultural Values Suggest That