In various cultures of the world, acceptance for hybrid grains was obtained through unplanned change.

Question

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The first step in bringing about planned change in a society is to determine which cultural factors conflict with an innovation, thus creating resistance to its acceptance. The same deliberate approaches used by the social planner to gain acceptance for hybrid grains, better sanitation methods, improved farming techniques, or protein-rich diets among the peoples of underdeveloped societies can be adopted by marketers to achieve marketing goals.

In Various Cultures of the World, Acceptance for Hybrid Grains