Which of the following represents a severe limitation when the Internet is used for primary research?
A) The cultural background of the respondents cannot be identified accurately.
B) The educational qualifications of the respondents cannot be identified accurately.
C) The respondents can assume false identity.
D) A sample universe composed solely of Internet respondents represents a potential bias.
E) Using the Internet for primary research is the most expensive way of conducting primary research.

Question

Quizplus · Accepted Answer

The ability to conduct primary research is one of the exciting aspects about the Internet. However, the potential bias of a sample universe composed solely of Internet respondents presents some severe limitations, and firms vary substantially in their abilities to turn data collected into competitive advantages.

Which of the Following Represents a Severe Limitation When the Internet