Maxcare, an insurance firm based in California had difficulties expanding their operations to Asian markets, as most of their target countries had strict regulations on transferring the details of the customers among the different branches of the firm. The company had to obtain an approval from its customers before sharing their personal information with their branches in other countries. Which of the following barriers is affecting the services of the insurance firm in the above scenario?
A) Protectionism.
B) Controls on transborder data flows.
C) Protection of intellectual property.
D) Cultural requirements for adaptation.
E) Language translation barriers.

Question

Quizplus · Accepted Answer

Four kinds of barriers face consumer services marketers in this growing sector of the global marketplace: protectionism, controls on transborder data flows, protection of intellectual property, and cultural requirements for adaptation.

Maxcare, an Insurance Firm Based in California Had Difficulties Expanding