Apple Computer had difficulties when it first entered the Japanese market with its Macintosh computers. Some of the computers were returned unused after customers found the wrapping on the instruction manual damaged. Though this would probably be no big deal in the U.S., it was certainly a cause for concern in quality-conscious Japan. To fix the problem, Apple needed to concentrate on which of the following components of the product component model?
A) Core component.
B) Support services component.
C) Packaging component.
D) Functional component.
E) Global component.

Question

Quizplus · Accepted Answer

The packaging component includes style features, packaging, labeling, trademarks, brand name, quality, price, and all other aspects of a product's package.

Apple Computer Had Difficulties When It First Entered the Japanese