Adaptation of a product to a new culture requires changes in most of the physical attributes of the product.

Question

Quizplus · Accepted Answer

The meaning and value imputed to the psychological attributes of a product can vary among cultures and are perceived as negative or positive. To maximize the bundle of satisfactions received and to create positive product attributes rather than negative ones, adaptation of the nonphysical features of a product may be necessary.

Adaptation of a Product to a New Culture Requires Changes