Which of the following would a firm need to specify BEFORE deciding on its sales promotion objectives?
A)company objectives
B)production objectives
C)product objectives
D)marketing objectives
E)All these objectives would need to be specified beforehand.

Question

Quizplus · Accepted Answer

As stated in Exhibit 3-2,firms need a hierarchy of objectives,moving from company objectives to marketing objectives,promotion objectives,product objectives,and then sales promotion objectives.

Which of the Following Would a Firm Need to Specify