Segmenting international markets,as contrasted with domestic markets,
A)is more complicated because qualifying dimensions are not helpful.
B)may be more difficult because critical data may not be available or dependable.
C)usually involves less risk because more potential target markets are available.
D)usually involves fewer segmenting dimensions.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

Additional differences can complicate the segmenting process.Critical data is often less available and less dependable as firms move into international markets.

Segmenting International Markets,as Contrasted with Domestic Markets