Which of the following would best aid a marketing manager to better identify segmenting dimensions?
A)answering why,what,and who questions about customers
B)understanding the when and how of customer purchases
C)disregarding all behavioral dimensions of the consumer market
D)focusing only on one dimension of a broad product market
E)honing in on customers' determining dimensions

Question

Quizplus · Accepted Answer

Answering why,what,and who questions allow a marketing manager to better identify the dimensions on which customers are similar and different.

Which of the Following Would Best Aid a Marketing Manager