Segmenting,in contrast to combining,
A)tends to focus more on customer similarities than on differences.
B)tries to identify homogeneous submarkets and develop different marketing mixes for each submarket.
C)usually means settling for a smaller sales potential.
D)relies more on promotion appeals and minor product differences to create general customer appeal among several submarkets.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

Segmenters aim at one or more homogeneous segments and try to develop a different marketing mix for each segment.

Segmenting,in Contrast to Combining