Given its interest in the broad product-market for "ready-to-eat,health-conscious snack foods," which of the following should the Good Health Foods Co.do first?
A)develop a plan for getting support from intermediaries
B)develop each of the Four Ps at the same time
C)segment the product-market to try to identify homogeneous submarkets and select an attractive target market
D)determine whether to compete on a price basis
E)decide what low-fat product or products it will offer

Question

Quizplus · Accepted Answer

The segmenter wants to aggregate individual customers into some workable number of relatively homogeneous target markets and then treat each target market differently.

Given Its Interest in the Broad Product-Market for "Ready-To-Eat,health-Conscious Snack