Since marketers can't collect information from everyone,they collect information from a small number of people taken from the larger group they are analyzing-a sample.This technique is effective when the sample group
A)is representative of the larger population.
B)is different from the larger population.
C)provides identical responses.
D)is questioned using online surveys.
E)is questioned using personal interviews.

Question

Quizplus · Accepted Answer

Marketing researchers typically study only a sample,a part of the relevant population.How well a sample represents the total population affects the results.Results from a sample that is not representative may not give a true picture.

Since Marketers Can't Collect Information from Everyone,they Collect Information from a Small