Two similar groups of consumers are shown different magazines that include the same ad; and then each consumer is asked questions about the advertised product.This seems to be a description of
A)the experimental method.
B)a set of focus group interviews.
C)a consumer panel research project.
D)a set of personal interviews.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

In the experimental method,researchers compare the responses of two or more groups that are similar except on the characteristic being tested.

Two Similar Groups of Consumers Are Shown Different Magazines That