Which variation of personal interview surveys helps reduce the cost of locating consumer respondents?
A)pull interviews
B)mall intercept interviews
C)push interviews
D)perception interviews
E)subjective interviews

Question

Quizplus · Accepted Answer

To reduce the cost of locating consumer respondents,interviews are sometimes done at a store or shopping mall; this is called a mall intercept interview.It is a variation of the personal interview survey.

Which Variation of Personal Interview Surveys Helps Reduce the Cost