Which of the following is NOT part of the five-step marketing research process discussed in the text?
A)writing the proposal
B)analyzing the situation
C)solving the problem
D)interpreting the data
E)defining the problem

Question

Quizplus · Accepted Answer

The marketing research process is a five-step application of the scientific method.It includes 1)defining the problem; 2)analyzing the situation; 3)getting problem-specific data; 4)interpreting the data; and 5)solving the problem.

Which of the Following Is NOT Part of the Five-Step