Which of the following is the correct sequence of steps in the marketing research process?
A)getting problem-specific data,interpreting data,defining the problem,analyzing the situation,solving the problem
B)analyzing the situation,getting problem-specific data,interpreting data,defining the problem,solving the problem
C)defining the problem,getting problem-specific data,interpreting data,analyzing the situation,solving the problem
D)defining the problem,analyzing the situation,getting problem-specific data,interpreting the data,solving the problem
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

The marketing research process is a five-step application of the scientific method.It includes 1)defining the problem; 2)analyzing the situation; 3)getting problem-specific data; 4)interpreting the data; and 5)solving the problem.

Which of the Following Is the Correct Sequence of Steps