In order to utilize big data,marketing managers must
A)decide what information can be stored.
B)understand how quickly information can be analyzed.
C)figure out how information can be used in marketing strategy planning.
D)grasp the Four Vs of big data.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

The Four Vs help marketing managers under the opportunities and complexity of big data,which includes decisions about what information should be stored,an understanding of how quickly information can be analyzed,and how big data can be used in marketing strategy planning.

In Order to Utilize Big Data,marketing Managers Must