Unless the problem is precisely defined,research efforts may be wasted on the wrong problem and may lead to costly mistakes.

Name: Unless the problem is precisely defined,research efforts may be wasted on the wrong problem and may lead to costly mistakes.
Brand: Quizplus
Rating: 4.9 (42 reviews)

Question

Quizplus · Accepted Answer

Defining the problem is often the most difficult step in the marketing research process,but it's important for the objectives of the research to be clearly defined.The best research job on the wrong problem is wasted effort.

Unless the Problem Is Precisely Defined,research Efforts May Be Wasted