Which of the following is true regarding product classes?
A)Business product classes are based on how buyers think about products and how the products will be used.
B)Consumer product classes are based on how consumers think about and shop for products.
C)The same product may be a consumer product and a business product.
D)Products are classified by what type of customer will use them.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

All products fit into one of two broad groups-consumer products and business products.The same product may be a consumer and a business product.Consumer product classes are based on how consumers think about and shop for products.Business product classes are based on how buyers think about products and how they'll be used.

Which of the Following Is True Regarding Product Classes