Applying the text's list of characteristics of a good brand name,which of the following would be the POOREST example of a good brand name?
A)Pizza Hut
B)King Kong Chewing Gum
C)DieHard flashlights
D)General Electric TVs
E)L'eggs hosiery

Question

Quizplus · Accepted Answer

According to the characteristics of a good brand name cited in Exhibit 8-4,King Kong Chewing Gum lacks the features required for a brand name to be successful.

Applying the Text's List of Characteristics of a Good Brand