Which of the following statements about the commercialization stage of the new-product development process is FALSE?
A)A firm should always roll out the product to the entire target market at one time.
B)Channels of distribution need to be filled with goods.
C)Introductory promotion tends to be more costly if the firm is entering a very competitive market.
D)People need to be hired and trained to provide services.

Question

Quizplus · Accepted Answer

In the commercialization step,some firms introduce their products city by city or region by region in a gradual "rollout."

Which of the Following Statements About the Commercialization Stage of the New-Product