In the idea generation stage of the new-product development process,
A)bad ideas should be discarded as soon as possible.
B)using competitors as a source of ideas should be avoided.
C)firms need a continuous flow of ideas.
D)analysis of consumer complaints about current products is unlikely to generate any new ideas.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

In the idea generation stage,firms need a formal procedure to generate a continuous flow of ideas.

In the Idea Generation Stage of the New-Product Development Process