In the new-product development process,an ROI estimate is needed during which four stages?
A)commercialization,development,idea generation,and screening
B)idea generation,commercialization,development,and idea evaluation
C)commercialization,idea generation,idea evaluation,and screening
D)idea generation,development,idea evaluation,and screening
E)commercialization,development,idea evaluation,and screening

Question

Quizplus · Accepted Answer

As stated in Exhibit 9-4,an ROI estimate is needed during the screening,idea evaluation,development,and commercialization stages of the new-product development process.

In the New-Product Development Process,an ROI Estimate Is Needed During