Which of the following observations concerning the product life cycle is FALSE?
A)Product life cycles are industry sales and profits for a product idea within a particular product-market.
B)The sales and profits of an individual brand follow the life-cycle pattern.
C)A product idea may be in a different life-cycle stage in different markets.
D)A given firm may introduce or drop a specific product during any stage of the product life cycle.

Question

Quizplus · Accepted Answer

The sales and profits of an individual brand may not,and often do not,follow the life-cycle pattern.

Which of the Following Observations Concerning the Product Life Cycle