As a product moves through its product life cycle,
A)a firm should change its target market-but not its marketing mix.
B)the competitive situation moves toward monopoly.
C)industry profits keep increasing along with industry sales.
D)customers' needs and attitudes may change.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

Customers' attitudes and needs may change over the product life cycle.

As a Product Moves Through Its Product Life Cycle