A local TV retailer hires knowledgeable salespeople to explain the differences among its models to customers,but a nearby discount store with very few sales staff sells the same TVs at a lower price.This is an example of ________ channel conflict.
A)horizontal
B)traditional
C)vertical
D)contractual
E)corporate

Question

Quizplus · Accepted Answer

Horizontal channel conflicts occur between firms at the same level in the channel of distribution.

A Local TV Retailer Hires Knowledgeable Salespeople to Explain the Differences