One disadvantage of direct-to-customer channels is that they
A)are not suitable when the number of transactions is small or when orders are large.
B)are illegal in business and organizational markets.
C)make it more difficult to serve buyers who want to lease rather than buy products.
D)require the producer to coordinate with many retailers.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

Many business products are sold direct-to-customer because in business markets there are fewer transactions,orders are larger,and customers may be concentrated in one geographic area.If a firm is in direct contact with its customers,it is more aware of changes in customer attitudes and is in a better position to adjust its marketing mix quickly.

One Disadvantage of Direct-To-Customer Channels Is That They