Firms that use direct distribution can usually adjust their marketing mixes more quickly than firms that use indirect distribution.

Name: Firms that use direct distribution can usually adjust their marketing mixes more quickly than firms that use indirect distribution.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

If a firm is in direct contact with its customers it is in a better position to adjust its marketing mix quickly,because there is no need to convince other channel members to help.

Firms That Use Direct Distribution Can Usually Adjust Their Marketing