Promotion is concerned with
A)how suitable messages are communicated to target customers.
B)communicating information between seller and buyer or others in the channel to influence attitudes and behavior.
C)informing customers that the right Product is available at the right Place at the right Price.
D)blending personal selling,mass selling,sales promotion,and publicity.
E)All of these are parts of Promotion.

Question

Quizplus · Accepted Answer

Promotion is communicating information between the seller and potential buyer or others in the channel.The Promotion part of the marketing mix involves telling target customers that the right Product is available at the right Place at the right Price.Marketing managers choose from several basic types of promotion: personal selling,mass selling,sales promotion,and publicity.

Promotion Is Concerned with