The Promotion part of the marketing mix involves telling target customers that the right Product is available at the right Place at the right Price.
Correct Answer:
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Q1: Because publicity is "free," it is usually
Q3: Promotion is communicating information between the seller
Q4: The marketing manager's promotion job is to
Q8: Personal selling involves direct spoken communication between
Q9: Mass selling includes both advertising and publicity.
Q11: Sales promotion may be aimed at final
Q12: With personal selling, the company's marketing mix
Q13: Direct spoken communication between sellers and potential
Q16: Publicity allows a firm to avoid media
Q20: Advertising is any paid form of nonpersonal
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