If the promotion objective of a firm is to develop a desired positioning,which of the following types of publicity would work best?
A)branded services
B)direct-to-consumer press releases
C)customer reviews
D)case studies
E)pass-alongs

Question

Quizplus · Accepted Answer

Branded services are valued services a brand provides that are not directly connected to a core product offering.Branded services are usually free or low-cost and offer target customers benefits that leave a positive impression.If the promotion objective is to develop a desired positioning,branded services would be the best type of publicity.

If the Promotion Objective of a Firm Is to Develop