As the influential message sources of earned media are outside the control of a marketing manager,the messages may be negative toward the brand.
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Q12: Publicity works best when it is handled
Q13: A recent study of Internet consumers from
Q14: A recent study of Internet consumers from
Q15: Publicity refers to any unpaid form of
Q16: When a brand generates messages and communicates
Q18: Earned media refers to promotional messages not
Q19: According to Jonah Berger's STEPPS to increase
Q20: Owned media can be maintained at relatively
Q21: Any valued service provided by a brand
Q22: A brand community is a group of
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