The fact that many firms are too production-oriented and inefficient is one reason so many new products fail.
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Q1: Consumer satisfaction at the micro level cannot
Q3: Making sure that the benefits a customer
Q4: Evaluating marketing effectiveness is impossible.
Q5: A firm that fails to offer a
Q7: Micro-marketing often costs too much because many
Q11: At the macro level, consumer satisfaction is
Q14: Looking at the "average" satisfaction of a
Q15: Micro-marketing efforts help the economy grow by
Q20: When evaluating marketing, it is best to
Q26: Advertising is probably the most criticized of
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