The three themes that underlie customer evaluation of satisfying SSTs are:
A) Solved an intensified need; did its job; context
B) Solved an intensified need; better than the alternative; did its job
C) Color correctness; content; context
D) Variability; heterogeneity; solved an intensified need
E) Better than the alternative; color correctness; content

Question

Quizplus · Accepted Answer

The three themes that underlie customer evaluation of satisfying SSTs are that it solved an intensified need, it was better than the alternative, and it did its job. Choice A also includes context as a theme, but it is not as important as the other three. Choices C and E mention color correctness and content, which are not as relevant to customer evaluation of satisfying SSTs. Choice D mentions variability and heterogeneity, but these are not themes that relate to customer evaluation of SSTs either.

The Three Themes That Underlie Customer Evaluation of Satisfying SSTs