During the commercialization stage,the service goes live and is introduced to the marketplace.This stage has two primary objectives.One is to build and maintain acceptance of the new service among large numbers of service delivery personnel who will be responsible for day to day service quality.The other is to:
A) Evaluate tangibles for the service that are designed to reduce problems associated with service heterogeneity
B) Monitor all aspects of the service during introduction and through the complete service cycle
C) Provide adequate resources to prevent service failures
D) Develop a positioning strategy around which the service provider can build a sustainable competitive advantage
E) Analyze the market and begin the next new service development process

Question

Quizplus · Accepted Answer

During the commercialization stage, it is important to monitor all aspects of the service during introduction and throughout the complete service cycle. This will help identify any issues or problems that may arise and allow for timely corrective action. Building and maintaining acceptance of the service among service delivery personnel and providing adequate resources to prevent service failures are also important objectives during this stage, but monitoring all aspects of the service is the best choice. Analyzing the market and beginning the next new service development process are activities that would typically occur during the predevelopment stage, not the commercialization stage. Developing a positioning strategy around which the service provider can build a sustainable competitive advantage might be important, but it is not one of the primary objectives during the commercialization stage. Similarly, evaluating tangibles for the service that are designed to reduce problems associated with service heterogeneity might be important, but it is not one of the primary objectives during the commercialization stage.

During the Commercialization Stage,the Service Goes Live and Is Introduced