The business program at Kennesaw State University offers classes that start as early as 6:30 a.m.and as late as 9:30 p.m.for its undergraduates.It also has Saturday and Sunday undergraduate classes in addition to its regular daytime program.KSU is using which of the following strategies for shifting demand to match capacity?
A) Differentiate on price
B) Modify timing and location of service delivery
C) Vary the service offering
D) Stretch capacity
E) Communicate with customers

Question

Quizplus · Accepted Answer

KSU is modifying the timing and location of service delivery to offer classes at various times, including early mornings, late evenings, and weekends, in order to match the demand with their capacity. This allows students to attend classes at a time that suits their schedule, and helps the university optimize the utilization of its facilities and resources. Therefore, the correct answer is B - Modify timing and location of service delivery.

The Business Program at Kennesaw State University Offers Classes That