When analysing Porter's three generic strategies for entering a market,if you have a focused strategy what market should you target?
A)A niche market.
B)A broad market.
C)Neither niche nor broad markets.
D)Both niche and broad markets.

Question

Quizplus · Accepted Answer

A focused strategy involves targeting a specific niche market, rather than a broad market. Therefore, the best choice would be to target a niche market.

When Analysing Porter's Three Generic Strategies for Entering a Market,if