What does the reporting phase of CRM do?
A)Reporting tracks employee information including payroll, benefits, compensation and performance assessment
B)Reporting handles the various aspects of production planning and execution such as demand forecasting, production scheduling, job cost accounting and quality control
C)Reporting helps organisations identify their customers across other applications
D)None of the answers are correct

Question

Quizplus · Accepted Answer

The reporting phase of CRM helps organizations identify their customers across other applications. This helps in understanding customer needs, preferences and behaviours which can be used to create targeted marketing campaigns and improve customer service. The other options (A and B) do not pertain to the reporting phase of CRM.

What Does the Reporting Phase of CRM Do