A successful public relations strategy starts with a plan.
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Q5: An organisation should have at least one
Q11: An organisation's publics will have similar styles
Q36: Writing and speaking are the main communication
Q37: Effective organisations ensure their public relations messages
Q47: Public relations can be used as a
Q50: Social media has changed the principles on
Q53: A media release should focus on a
Q54: Large organisations usually have a consistent image.
Q68: Negotiation and collaboration are the most effective
Q74: 'News value' is the term used to
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