The key benefit of adopting a two-way symmetrical approach to public relations is
A) that potential problems or hostile attitudes are identified before they become issues.
B) that it requires less resources than other models.
C) that it promotes balance between an organisation and its publics.
D) the ability to promote products and services directly to customers.
Correct Answer:
Verified
Q1: Which is not a feature of the
Q3: A public health campaign designed to inform
Q4: Evaluation is used to help design a
Q5: An organisation should have at least one
Q6: The public information model of public relations
Q7: Two-way communication is the most effective way
Q8: An organisation trying to promote a relationship
Q9: An organisation's use of social media facilitates
A)
Q10: The model of public relations that often
Q11: An organisation's publics will have similar styles
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