The strategic planning process that helps a firm evaluate its current managerial, technical, material and financial strengths and weaknesses is:
A)Environmental scanning
B)Operational analysis
C)Internal resource analysis
D)Tactical analysis

Question

Quizplus · Accepted Answer

Internal resource analysis helps the firm to evaluate its current managerial, technical, material, and financial resources and capabilities to better assess its strengths and weaknesses. This assessment then is used by the MNC to determine its ability to take advantage of international market opportunities.

The Strategic Planning Process That Helps a Firm Evaluate Its