When the need for national responsiveness is high and the need for global integration is also high, this strategy is appropriate.
A)Transnational
B)Globalization
C)International
D)Multi-domestic

Question

Quizplus · Accepted Answer

In quadrant 3, the needs for integration and differentiation are high. There is a strong need for integration in production along with higher requirements for regional differentiation in marketing. MNCs trying to simultaneously achieve these objectives often refer to them as transnational strategy.

When the Need for National Responsiveness Is High and the Need