An economic imperative approach to strategic planning is used when a product is regarded as a generic good and therefore does not have to be sold based on name brand.

Name: An economic imperative approach to strategic planning is used when a product is regarded as a generic good and therefore does not have to be sold based on name brand.
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The strategy is also used when the product is regarded as a generic good and therefore does not have to be sold based on name brand or support service.

An Economic Imperative Approach to Strategic Planning Is Used When