Although it normally involves much longer-term commitments,franchising is essentially the service industry version of:
A) exporting
B) licensing
C) FDI
D) turnkey projects
E) business system transfer

Question

Quizplus · Accepted Answer

Franchising is essentially the service industry version of licensing, as it involves granting the right to use a brand name, product, or service to a franchisee in exchange for payment of initial and ongoing fees. While franchising may involve some level of FDI, turnkey projects, and business system transfer, these options are not as closely aligned with franchising as licensing. Exporting involves selling a product or service to a foreign market, which is not directly related to franchising. Therefore, option B (licensing) is the best choice.

Although It Normally Involves Much Longer-Term Commitments,franchising Is Essentially the Service