There are two basic strategies for improving a firm's profitability-a differentiation strategy and a diversification strategy.

Question

Quizplus · Accepted Answer

While differentiation and diversification are both potential strategies for a company to pursue, they are not the only strategies available for improving profitability. Other options might include cost-cutting measures, expansion into new markets, or increasing operational efficiency.

There Are Two Basic Strategies for Improving a Firm's Profitability-A