According to the textbook,the success of a strategic alliance is a function of three factors.These are: partner selection,alliance structure,and _____________.
A) similarity in size of the alliance partners
B) geographic distance between the alliance partners
C) the manner in which the alliance is managed
D) government support
E) the corporate culture of the partners

Question

Quizplus · Accepted Answer

The success of a strategic alliance depends not only on the partner selection and alliance structure but also on the manner in which the alliance is managed. Effective management of the alliance is essential to ensure that the interests and objectives of both partners are aligned and that resources are deployed efficiently to achieve mutual benefits. In other words, the key to success in a strategic alliance is the ability of the partners to work together effectively and manage the alliance proactively. Therefore, option C, the manner in which the alliance is managed, is the correct answer.

According to the Textbook,the Success of a Strategic Alliance Is